Hotel Sophia is committed to protecting your privacy. You can visit most pages on our site without giving us any information about yourself. But sometimes we do need information to provide services that you request, and this privacy statement explains data collection and use in those situations. This privacy statement only applies to HotelSophia.com.au; it does not apply to other online or offline Hotel Sophia sites, products or services. Please read the complete HotelSophia.com.au privacy statement. Collection of your Personal Information We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you are making a booking, ordering e-mail newsletters or requesting contact from us. Personal information collected by HotelSophia.com.au often is limited to e-mail address, country or location, but may include other information when needed to provide a service you requested. For example: If you choose a service or transaction that requires payment, such as making a booking for a room, we will request personal information necessary for billing such as: name, address, telephone number, and credit card number. HotelSophia.com.au also collects information about which pages our customers visit within HotelSophia.com.au. This site visitation data is identified only by a unique ID number, and it is never linked with personal information unless a user consents as described below. Use of your Personal InformationWe use your personal information for the following purposes:
- To ensure our site is relevant to your needs
- To help us create and publish content most relevant to you.
- To alert you to special offers, updated information and other new services from Hotel Sophia, if you so request.
We will merge site-visitation data with anonymous demographic information for research purposes, and we may use this information in aggregate to provide more relevant content. In some limited-entry sections of HotelSophia.com.au, with your approval, we will combine site-visitation data with your personal information in order to provide you with personalized content. If you decline permission, we will not provide you the personalized service and won’t merge your personal information with site-visitation data. Hotel Sophia may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Hotel Sophia or the site; (b) protect and defend the rights or property of Hotel Sophia, or (c) act in urgent circumstances to protect the personal safety of Hotel Sophia employees, users of Hotel Sophia products or services, or members of the public.Use of Cookies When someone visits the site, a cookie is placed on the customer’s machine (if the customer accepts cookies) or is read if the customer has visited the site previously. One use of cookies is to assist in the collection of the site visitation statistics described above. Web beacons, also known as clear gif technology, or action tags, may be used to assist in delivering the cookie on our site. This technology tells us how many visitors clicked on key elements (such as links or graphics) on a HotelSophia.com.au Web page. We do not use this technology to access your personally identifiable information on HotelSophia.com.au; it is a tool we use to compile aggregated statistics about HotelSophia.com.au Web site usage. We may share aggregated site statistics with partner companies but do not allow other companies to place clear gifs on our sites.